B4UDrink is an interactive program developed by The Century Council that educates the user about how alcohol consumption affects an individual's Blood Alcohol Concentration (BAC).

I'd say a typical night out for me is about 15 drinks or so...

21 year-old Male, Boulder 

5 drinks in 2 hours? Then I would say that 100% of college kids binge drink.

21year-old Female, Boston 

The Century Council

Founded in 1991 and funded by distillers, The Century Council is a national, independent, not-for-profit organization headquartered in Arlington, Virginia. The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol.

#tbt: ABCs of BAC from 2000 to present

By B4UDrink

A survey of American adults in 2000 revealed 78% of the general public did not know how many standard drinks they would have to consume in one hour to reach a blood alcohol concentration level… Read More

Shaq presentation on HBCU efforts a slam dunk

By B4UDrink

NBA legend and Century Council Ambassador Dr. Shaquille O'Neal presented recent efforts to curb college binge drinking on Historically Black Colleges and Universities (HBCU) campuses at the… Read More

On Average, College students reported drinking more than 4-5 drinks in a two hour period about 2 times per week.